In 2013, a campaign was launched in the Haringey area of London to raise awareness of a new weight management programme just for men. The programme aims to help participants to get active and do the things they enjoy without the need for special diets. The artwork I produced at Gingernut Creative appeals to a broad target audience, where some people may realise they’re having to loosen their belt for example, some are having to buy bigger clothes and others are becoming couch potatoes. The illustrations I created have a quirky and light-hearted approach as to not put people off addressing weight issues which they may be embarrassed about.